Just when Internet marketing has become part of the new standard for any business’ overall marketing strategy, consumers have taken that one step further. More and more people are using their hand-held devices to surf the web, look for information, buy products and conduct business. They no longer need to be at their computers to get things done online. This has great market potential for you as a merchant, because whenever a consumer is connected online, you have an opportunity to connect with him. This is what mobile marketing is all about: connecting with customers even when they are on-the-go. If you want to find out the right approach to mobile marketing, read over this article for great suggestions.
One of the first things that you have to do is to create a mobile-friendly website. Although you have a full-size website, it is probably not suitable to display on a mobile device. It is obvious that mobile devices have a much smaller display screen than a computer or laptop. That means a web page that was created for full-sized view will not fit onto the small display. A mobile website should have minimal graphics, with most of its content in text. The content should have a simple, easy-to-read format. Blocks of text should be divided into small sections for better readability. If your mobile site is user-friendly, visitors are more likely to stay and browse.
When consumers scan through their messages and browse the web using mobile devices, they move their eyes very quickly. They only take a few seconds to decide if a message is worth his time reading. If the first couple of lines in the message do not capture his attention, that message will not get read. Therefore, when you send out messages, you have to make the opening lines interesting enough so people will read further. Otherwise, you will not get any attention.
The messages that you send out should be short and concise. Avoid rambling on. People do not like to read long messages on their phones. Your message should be short, with a focal point. It should be very clear in describing what you want your visitors to do. Long messages do not get read because reading blocks of text on a small device is very difficult on the eyes. So, keep your messages short.
Do not use all capital letters in your messages. A message composed in all capital letters looks like an angry message, and it is not very attractive. The only time you should use all caps is when you have a “call to action” that you do not want people to miss. Using all caps draws people’s attention to a particular area of emphasis. Just be sure not to overuse it.
Once your mobile marketing campaign is in full swing, monitor its success. Are consumers responding to your messages? Have many of them made purchases and used the discounts that you offered to your mobile audience? If a consumer gives you feedback, make sure that you acknowledge his contribution promptly.
Mobile marketing is becoming increasingly important because people are on-the-go all the time. Marketing on the web is every-changing. If you can keep up with these changes, you will be one step ahead of your competition.