Email marketing is a fabulous way to generate income but many don’t know how to reach interested consumers or simply spam everyone on a list they purchased while hoping for the best. The problem there is that your percentage of interested parties is low and with spam filters and so many people using clients that can mark you as spam in their database, you aren’t going to get anywhere very quickly. Revenue generation is your focus and to reach that goal you need to market to those that actually want you to contact them. This article will guide you in that direction and show you how to build that list of consumers that will be your businesses foundation.
It’s always best to get someone’s permission before adding them to your email marketing list. Usually you can have something on your site that allows them to choose remaining on your list or if they are interested in receiving information from partners. The key here is to offer them the choice after the first email. Give them the opportunity to opt out and you can eliminate wasted time and effort by letting the list build itself with interested parties.
Affiliate sites are a great place to build a list. We’ll assume that your enterprise is specialized and you are not offering everything under the sun. If you have a specialized field with affiliates based on your specialty, it is easy to generate a list of willing and interested consumers as the niche market is already in place. These are the people interested in your chosen area of expertise and service and more than likely will review any campaign you send to them. This is the best way to increase your list outside of your own site’s sign up page and offers a broader audience to add outside of using social media to get the word out.
Make sure that your sign up option is on every page and easy to find. This often hurts many marketers as the option can be hidden and difficult to find, especially if some are using mobile devices to review their messages. It needs to be at the top of every page in case someone chooses to browse around and simply doesn’t want to back page to the beginning to find it. This is where the list gets built and is actually your consumer base as they are visiting your page so give them every opportunity to sign up no matter where they are in your site.
Informative emails are great if it is the right information. Don’t just praise the service or product by loading the body of the email with descriptions and specs. Email is conversational so inform the consumer of how it will change their life and not just what it does or has done for others. They will enjoy your knowledge and trust you thereby signing up for more campaigns and increasing the list.
These are the methods most successful marketers use to build a marketing list. The consumers you add to the list based on these tips will be the ones most likely to purchase from you and come back for more. Let the list sort itself with an accessible opt out function and use sites at your disposal to sign people up. Soon you will have a reliable email marketing list with a higher revenue generating potential.