Everyone is using mobile marketing to increase revenue and interest for their business however many fail to understand the basics and treat it like a campaign that would be delivered by email or other forms of PC related campaigns. The problem that most have is that they do not understand the technology is different and the different platforms may have compatibility issues if you do not account for the different browsers, screen sizes and font acceptability. To guarantee your campaign delivers all you hope for, continue reading this article and reap the rewards of your efforts.
How does one promote a mobile media campaign before it is launched? This is simple and can be done via your website, old school email marketing and more importantly, social media networks. Social media is your best promotional tool as it can reach more people via those who friend you, like your pages or follow you and expand that promotion to their acquaintances and on to theirs and so on. Social media ranges from free to cheap depending on how you set your page up or if advertising is involved but the posts will do the trick if you use family and friends to push it further into the web of social media users.
You need to keep your campaign as interesting and quick to read as possible. Remember these are mobile devices and people are on the go when they receive it. If you use a pitch that hooks them, you’ll get them to look for more information or sign up and purchase your offer. This is extremely important and long winded text or content will end up in the old message trash can so keep it simple and intriguing. In many cases you can hit them with a sentence or two and leave them with the call to action.
Never use caps lock unless it is your call to action. Caps generally come across as unprofessional and appear to be pushing a sale, and they often scream scam, as people are used to websites and emails set up like this. Come across professionally and only use them for your live timer or order within the next 30 minutes call to action. In that situation they make the call to action seem important thus driving their interest on the special offer they are receiving. Remember that caps are bad unless used in the call to action.
Always focus your delivery times when it is appropriate for consumers to receive them. Doing so during business hours is a bad idea unless you can hit them at during lunch periods. Try to give them time to eat supper after work leaving you a few hours to blast them when they are sitting down relaxing. This is the most appropriate and successful period of time.
Make sure your campaign is configured for smaller screens as not everyone has an iPhone. Also verify the fonts are standard as most phones recognize these and that your message and mobi site open quickly in all browsers from the droid versions to safari to explorer and proprietary browsers that are carrier based in less high tech smart phones.
Everything you read here is basic information that is often overlooked leading to campaign failure. If you take a little time to address this information, you will certainly be making the most of your campaign and build a loyal customer base for revenue generation.
Promote Your Business Through Pinterest: Tips to Get You Started
While Twitter and Facebook are still the two most popular social media platforms out there, Pinterest is increasingly getting more and more attention. This site is particularly popular among women, primarily because it allows them to search for and “pin” ideas, recipes and images that they like. It is quite different from something like Facebook, which is focused primarily on making and maintaining social relationships, and that is part of its appeal. From a business perspective, Pinterest can be quite valuable to your bottom line. The following tips will help you get more traffic on your website through Pinterest.
Recognize that you will have to devote a portion of your time to this site. In particular, you want to research which pinners are most popular within your niche. If you can build a relationship with them, they will soon begin to repin your images. Once that happens, your exposure will increase dramatically. If you are having trouble figuring out who to target, simply look at how many likes and repins they get when they post an image. Remember that in order to garner interest in your own pins, you simply have to focus on conveying to others who you are and what you are all about. If they come to trust and like you, they will probably also follow you.
Do not make your boards too complicated. In general, pin images that are the same size. Try to use good pictures that will attract attention. After you put an image up, it automatically contains a link that will go back to your site. If someone clicks on the pin that you placed on one of your boards, a larger image will appear. The user can then click on the picture again, and they will be redirected to your site. In this manner, you can generate quite a bit of traffic to your page simply by pinning things to your boards.
Remember to pin things other than just your own products. Obviously, you want to showcase what you have to offer. However, also create boards and pin other things that you find interesting; perhaps there is a news item that you think your followers would like or maybe you stumbled across a design idea that you think could be useful. Pinterest users want to see a variety of information; they will not be as interested in you and what you are doing if you just promote yourself all the time.
Get followers. Wait and see who repins your images and follow them. Most of the time, they will follow you back. However, do not just blindly follow anyone that you find on Pinterest. Check out their boards first and make sure they are a good match for you, your company, and what you are trying to promote.
Pinterest is a relatively new social media forum, but it is quickly gaining in popularity. Use the tips above to help yourself market your business and get additional traffic to your site.
How to Expand Your Product’s Exposure Using Internet Marketing
Internet marketing is great tool, when used properly, to get the work out about your product. The key is using the right technique so that you get the best response from your efforts. If you would like to see the sales of your product grow and are ready to take the time to learn how, this article is perfect for you.
Blogs can be a great place to inform others about the great features of your product. There are a number of rules, however, that you need to follow in order to make a good impression on readers. The biggest rule is only posting your blog about your product in forums that are related to the product that you are selling. Writing a blog in a unrelated area will appear as spam and will surely put a bad taste in the mouths of those that come across it. Another rule is that your blog must be interesting and bring value to the reader, even if they are not going to be purchasing your product in the near future. Blogs are not blatant advertisements, and should not be used as such. Instead, you need to find a way to incorporate what your product can do for the reader while also informing them about something that is of interest. The final rule is that you must be very creative. There are millions if not billions of blogs out there and you need to make sure that yours stands out from the crowd. If you do not do that, you will not get the number of readers that you need to be a success in spreading the word about your product.
Join forces with other businesses that are interested in partnering to increase your exposure while you do the same for them. This can be done in various ways, but one of the most popular is to include each other’s web page links on your web page. This can be as simple as having a list of links on the bottom of your page, or creating a tab that leads your web page viewers to a page that lists the businesses your partner with. However, the fact is that doing it the simple way is not always best. If you really want to get exposure at a high rate, you should work with partners that are willing to get very creative with their marketing techniques so that everyone can benefit as much as possible. The more creative that you can be the more likely it is that your efforts will be noticed. It is important to remember that your potential clients are flooded with tons of information each and every day, so yours has to be special if it is to get noticed.
As you read at the start of this article, internet marketing is a great way to spread the word about your special product. If you are ready to get rolling with using the Internet to your advantage, be sure to put the tips you read to use.